They call it "emotion-free crisis management".

Romney's Cruel Canine Vacation - TIME: "The incident: dog excrement found on the roof and windows of the Romney station wagon. How it got there: Romney strapped a dog carrier — with the family dog Seamus, an Irish Setter, in it — to the roof of the family station wagon for a twelve hour drive from Boston to Ontario, which the family apparently completed, despite Seamus's rather visceral protest."

I call it inhumane.