Viral Ads Gain Respect as Marketing Tool: "Though he could not quantify the impact exactly, Burger King's chief marketing officer, Russ Klein, attributed much of the success of the company's new TenderCrisp Chicken Sandwich to people's obsession with the subservient chicken. "

I think that's a stretch. I was not aware that subservientchicken.com was a Burger King site until the third time, I think it was, that I visited it. And I can't tell you the last time I actually stepped inside of a Burger King. How many of you knew that was a Burger King ad when you first were sent there?