"Dot-name -- a new Internet domain devoted to people's names -- got off to a slow but relatively untroubled start Tuesday as it released it first batch of domains live on the Internet. "

Seems sort of clumsy and awkward to me: firstname.lastname.name. What about the poor soul who has particularly long name? One of my professors in college had an 11-letter first name and a 12-letter last name. Talk about the URL from Hell.