Nominee for the Worst Advertising Idea EVER:

Spanish basketball team poses for offensive picture: "It's baffling that nobody involved in the picture -- from the photographers to the players -- even seemed to consider that this ad would be looked at negatively. Did it not occur to somebody that it might not be a good idea to mock an entire continent before the world's largest athletic competition that, by the way, happens to take place on that continent. (emphasis theirs) Were they not aware of an invention called 'the Internet' that allows pictures taken in Spain to be transmitted all over the world for the eyes of everyone?"