Gimmicky Magazine Inserts Aim to Grab Page Flippers: "Next month, Rolling Stone and Us Weekly magazines will feature a new ad from the WB network that readers will have a hard time ignoring. Headlights on an illustration of a car will flicker as music plays and characters from 'Supernatural,' a new drama on the WB, offer sound bites about the spooky program."
Oh why don't you just rent out space on the inside of my eyelids for crying out loud, so you can get to me while I sleep?
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