"Style rather than substance became hugely important in order to distinguish oneself aong the many competing magazines," says Brown Weissman. "The 'voices' of these magazines were reinvented over and over, as was their look." A very enlightening article on the literary history of women's magazines such as Mademoiselle, Redbook and even Cosmo. I don't read them myself, but it sounds as though I would have, once upon a time.